N° 01
Commerce
May 2026
6 min
Why most fashion brands do not have an e-commerce problem
When growth slows online, the diagnosis is rarely the tech. It is usually a brand, assortment or audience question hiding in a commerce dashboard.
Thinking — Journal
Vol. I
Notes from the floor.
N° 02Technology — 8 min
AI will change search before it changes marketing
Discovery is the first surface to be re-written. The brands that treat search as a product, not a channel, will benefit before anyone else.
April 2026Read →
N° 03Retail — 5 min
What premium brands can learn from physical retail
Editing, pacing, service, restraint. Most of the things that make a store feel premium are absent from how the same brands behave online.
March 2026Read →
N° 04Strategy — 7 min
Why customer experience starts with assortment
Customer experience is not a layer on top of the product. It begins with what you choose to sell, to whom, and in what order.
February 2026Read →