01Business Development
H&M
External brands, marketplaces, dropshipment, designer co-labs, digital performance and new commercial models.
StockholmAvailable 2026
Helping fashion, retail and consumer brands grow.
20+ years of experience across H&M, RNB Retail and Brands, NK Nordiska Kompaniet and entrepreneurial ventures, working at the intersection of commerce, customer experience, business development and digital transformation.
Selected Experience
Full index →02E-commerce Lead
Man of a kind, RNB Retail and Brands
Built and led e-commerce businesses with full P&L ownership, assortment responsibility and customer experience development.
03Advisor
Independent
Supporting brands and startups within retail, commerce, AI, customer experience and growth.
How I help
Four ways in.
01
Digital Commerce
Scaling digital businesses through customer experience, merchandising, growth and commercial optimisation.
02
Retail & Assortment
Connecting buying, merchandising and customer experience.
03
Business Development
New business models, growth opportunities and strategic initiatives.
04
AI & Customer Experience
Search, discovery, personalisation and digital innovation.
Contact
A short conversation is usually the best place to begin.