Experience — Index

A working archive.

01
Group
Business Development

H&M

External brands, marketplaces, dropshipment, designer co-labs, digital performance and new commercial models. Working across the intersection of commerce, partners and customer experience at global scale.

MarketplacesPartnershipsDigital PerformanceNew Models
02
Department Store
E-commerce Lead

RNB Retail and Brands, Man of a kind

Led the e-commerce business with full P&L ownership. Assortment, merchandising, customer experience and growth — connecting the floor and the screen.

P&LAssortmentCXGrowth
03
Independent Retail
E-commerce Builder

Man of a kind

Built and led an independent e-commerce business in premium menswear. Curation, merchandising and a customer-first commercial model.

PremiumMenswearCuration
04
Ongoing
Advisor

Independent

Supporting brands, founders and leadership teams within retail, commerce, AI, customer experience and growth. Selected engagements only.

RetailCommerceAICX
05
Department Store
Assortment & Buying

NK Nordiska Kompaniet, DSE Departments and Stores Europe

Retail, creative concept development, assortment, multibrand and buying within international menswear.

RetailAssortmentBuyingMenswear
06
Retail
Assortment & Buying

Carlings, Varner Group

Retail, denim, multibrand and buying within men's- and womenswear.

RetailDenimBuyingMenswear & Womenswear